News — 30.09.2020

VitrA – Meet the Designer

Meet the Designer is a series of Designers’ Talk hosted by VitrA Bathrooms’ Design Director, Erdem Akan. On its third episode, Claudio Bellini was invited to share his design process and thoughts when designing the award-winning collaboration with VitrA – the Equal bathroom range.

The digital talk was aired live on VitrA Bathrooms’ Youtube channel on the 29th September 2020 and lasted for an hour.

Whilst describing his story of becoming an architect and designer, Claudio Bellini explained his passion for observing and experimenting new ideas and also to maintain a hands-on work experience when realizing the ideas. With his international clientele base, Claudio Bellini has been travelling a lot for his career and his curious mind has always sparked him to learn new cultures and understand different human behaviours; which then enables him to implement design details that are relatable to the consumers’ daily lives.

The strong concept behind his collaboration with VitrA started off with a challenging brief from Erdem Akan; to create a bathroom series that is suitable and versatile for the domestic and commercial use. In this interview, Claudio Bellini shares his idea in finding the perfect balance between the rational and the emotional, as what he described to be the power of mind and the power of nature.

Watch the full interview below.

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