So

Ersa, 2012

SO is an office system designed for Ersa

Designer
Claudio Bellini
Project Manager
Giovanni Ingignoli

“Differenciation and originality were our key concepts. A single user has to feel comfortable with the furniture. But this not enough. We have to consider the connectivity of the people which are working together in the same place, in a nice environment. Two different needs considered together under the same principles.

As a result, we created a feasible and interesting structure, which is, at the same time very simple to be produced and cost effective… and inevitably comfortable!”
Claudio Bellini

All this simplicity leads the way to the production a basic system that can be enriched with personal details and needs. The accessories can all be customized. This is how even a single desk can look like a small personal cabinet with character. And personalization in SO is not only achieved through accessories with various color and size alternatives; but also by giving more space to display or to hide the workers’ personal belongings.

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